The offer of your landing page is anything you give to your visitors in exchange for performing a desired action. The call to action (CTA) informs the user of what they need to do to obtain your offer.
Get your visitors to subscribe, sign up, buy, or join.
When users interact with your landing page, you move them through the sales funnel.
Great landing pages have an attractive offer and a strong, clear call to action that is targeted toward the user.
The offer of your landing page is anything you give to your visitors in exchange for performing a desired action. The call to action (CTA) informs the user of what they need to do to obtain your offer.
Optimizing a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at that landing page. Landing page optimization can help you lower your customer acquisition costs, acquire more customers, and maximize the value of your ad spend.
Landing page optimization identifies potential problems with the landing page’s design or functionality, and uses controlled experiments to measure the effect on the page’s conversion rate. Changes and improvements are made based on analytical data, which measures efficacy.