Pay-Per-Click Advertising

Pay-per-click advertising delivers fast, measurable results; and you only pay when a customer clicks on your ad.

Choose how, where, and when your ads will appear and reach the right audience to maximize your ROI.

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We create targeted, cost-effective PPC ads

Reach your ideal customer at the right time with the right ad.
Control spend and maximize ROI with optimized campaigns.

Direct Reach

Show ads to people who are most likely to be interested in what you have to offer, using demographics such as location, to reach the right audience.

Immediate Impact

Pay-per-click advertising lets you see the results of your campaigns in just a few days. Convert more customers and find new audiences faster.

Controlled Spend

PPC campaigns are budget-friendly; set a budget and choose how much to spend. Underperforming campaigns can be improved at any time.

PPC advertising gives you direct control of your marketing

Know exactly where your dollars are going, and only spend when someone interacts with your ad.

As campaign efficiency is measured, immediate changes can made as needed to improve results. That means full control over messaging, where your ads are shown, how often those ads are displayed, and how much you pay daily or per click.

In a pay-per-click advertising campaign, you can see real time results, and make decisions accordingly. You can review your results and determine whether to change your ad, increase your budget, or change your cost per click, all based on actual data.

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PPC Ads Deliver Results

Pay-per-click advertising campaigns can generate traffic to your website as soon as the ads go live, which makes it appealing especially if you want to see results fast. Unlike Search Engine Optimization (SEO), the results of your efforts on a PPC campaign are immediate and can be easily measured.

Most PPC networks have metrics that allow advertisers to see if their ads are generating conversions and profit. These metrics are designed to show the number of viewers who saw the ad, the number of clicks on the ad, and if viewers reacted to the ad as expected.

Targeted Approach

  • PPC advertising campaigns can be targeted to specific audiences based on demographics and interests
  • Reach people at the right time by targeting a combination of intent keywords, specific devices, and locations
  • Impressions, clicks, costs, spend, and ROI are monitored to optimize PPC campaigns

Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of enhancing your landing pages and content to boost conversions. Optimizing your content and design correlates to keyword quality score, which often affects ad position and cost.

A/B Testing

We create different variations of your PPC ads to determine which content generates the best results.  This allows us to build campaigns which yield maximum performance by boosting your number of highly-qualified leads, increasing revenue, and lowering acquisition costs.

Google Ads (formerly AdWords) is the most popular pay-per-click option, largely in part because of the volume of traffic it can provide. Google is the world’s most popular search engine, commanding almost 90 percent search market share as of January 2019 [Source: Statista]. Google is where people search for what to do, where to go and what to buy.

Google Ads is the fastest way to show up on the first page of the Google search results.  SEO can take weeks or even months for a website or landing page to rank for keywords or search phrases.  In contrast, once your Google Ads campaign goes live, ads will immediately display.  Google Ads can also be displayed on other properties like Gmail, YouTube, and partner sites.

Microsoft Advertising (formerly Bing Ads) displays across an entire search engine network which is made up of Bing, MSN, Yahoo, and AOL.  As such, it has a considerable reach which provides access to millions of people searching the internet. All types of businesses can find value and success with Microsoft Advertising. Whether you’re focused on local calls and foot traffic, or want to drive traffic to your website, Microsoft Advertising has solutions for you.

With Microsoft Advertising, you get not only a more affordable cost per click (CPC), but also there is less competition.  This means you can get a higher ad position and a better click-through rate (CTR), so it can be a very cost-effective advertising option. For example, the Microsoft Advertising network includes the Yahoo and MSN shopping and financial search verticals, which often reach highly-interested prospects, receive more engagement, and have a higher CTR than competitors.

Reach your ideal customers on LinkedIn, the world’s largest professional network.  Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business.  Everyone on LinkedIn is there for business communications, which means your target audience for B2B marketing is right there and ready to see what you offer.

LinkedIn text ads get your business in front of the audiences who matter most – and drive them to your website or landing pages.  LinkedIn sponsored content consists of native ads that display in users’ LinkedIn feeds across desktop and mobile. Sponsored content allows you to surface relevant content (including video, audio, and images) to quality prospects in your target B2B market.

Facebook ads are paid messages from your business that are written in your voice and help reach your current and future customers. Facebook ad campaigns have specific goals, and we create ads within those campaigns to help reach those objectives. For example, your business may create a campaign because you want to get more people to visit your website. Ads within that campaign would utilize images, text, and a select audience to help acquire that increase in visitors.

Facebook ads appear in specific places on Facebook called placements. Ads can appear in the desktop or mobile version of News Feed and in the right column of Facebook. Showing ads in these placements helps you reach your audience wherever they are. Mobile app advertisers can also have their ads appear outside of Facebook through the Audience Network.

Twitter ads allow you to narrowly segment who your ad is shown to. You can narrow your audience by using keywords or common interests (Twitter has 350 interest categories to choose from). You can also choose the objective of your Twitter ads, such as gaining more followers, website clicks, tweet engagements, app installs, or engagement leads. You only pay if someone performs the exact outcome that you want them to. For example, if you are trying to grow your followers, you will only pay if someone clicks the follow button on your promoted tweet.

Keyword targeting is a precise way to go after specific people who have demonstrated intent on Twitter. You can target people who have used a specific word or hashtag in their Twitter update, or people who have interacted with tweets containing those words, in the last seven days.


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