Microsoft Advertising (formerly Bing Ads) displays across an entire search engine network which is made up of Bing, MSN, Yahoo, and AOL. As such, it has a considerable reach which provides access to millions of people searching the internet. All types of businesses can find value and success with Microsoft Advertising. Whether you’re focused on local calls and foot traffic, or want to drive traffic to your website, Microsoft Advertising has solutions for you.
With Microsoft Advertising, you get not only a more affordable cost per click (CPC), but also there is less competition. This means you can get a higher ad position and a better click-through rate (CTR), so it can be a very cost-effective advertising option. For example, the Microsoft Advertising network includes the Yahoo and MSN shopping and financial search verticals, which often reach highly-interested prospects, receive more engagement, and have a higher CTR than competitors.