Email is far ahead of other channels, such as display advertising, text messaging, mobile app notifications, and social media. Consumers have the power to get rid of irrelevant emails by unsubscribing or sending them to their junk mail folder.
We create effective, compelling email campaigns
Customers respond best to emails that are personalized and relevant.
Email segmentation delivers the most pertinent offers and content to the consumer.
Make Connections
Email marketing is the perfect tool for building and maintaining customer relationships to help you generate more leads and sales.
Boost Engagement
Email is one of the only marketing mediums that consumers give permission to receive. Target those who already have an interest in your brand.
Measure Results
Track open, click-through, conversion, and unsubscribe rates, to easily see how your campaign is performing and where it can be improved.
Email marketing provides more ROI than any other channel
Successful email marketing programs generate an average return on investment of 37:1 or more
60% of survey respondents chose email as the preferred way to receive promotions and regular updates from companies with which they are interested in doing business. (Source: MarketingSherpa)
- Dollar for dollar, email has a higher ROI than social media
- People tend to check their email more often than they do social media
- Email provides a higher level of engagement than social media ads.
Emails That Convert
Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject line to providing valuable content that resonates with your audience, email is the perfect channel to drive engagement.
By segmenting your email list, you can take the personalization of your emails to a whole new level. Demographic, geographic, and behavioral data makes it possible to target different segments of your email list and send more relevant and personalized email content.
Email Service Providers
We work with a very large variety of Email Service Providers (ESPs), including:
- Salesforce Pardot
- Hubspot Marketing Hub
- MailChimp
- Constant Contact
- Zoho Campaigns
- Campaign Monitor
- GetResponse
Email Deliverability
Our email marketing professionals can help ensure your emails are being delivered to your customers’ inboxes instead of their spam filters or junk folders. We improve email deliverability by ensuring email authentication, positive sender reputation, and filter-safe email content.
Email Compliance
Our email marketing professionals can help ensure your emails are compliant with the rules and laws mandated by government and your industry. These include meeting the standards set by the CAN-SPAM Act, GDPR, CPRA, and others. Maintaining compliance protects your business from liability and improves email deliverability.
Email is now opened more often on mobile devices than on desktop; it is essential that your message displays properly on any device. The mobile revolution demands that businesses today rethink their email marketing strategy to account for where, when, and how people are engaging with the email campaigns they send.
Users have come to expect for the emails they receive to be mobile friendly. A study from Adestra found that if an email isn’t mobile friendly, regardless of how good the content is, it’s likely to be deleted in under three seconds. Additionally, as much as 15% of mobile users will altogether unsubscribe from the email list if an email isn’t mobile friendly, instead of just deleting the individual message.
Drip marketing emails are sent out automatically on a schedule. One email might go out as soon as someone signs up, another would then go out 3 days later, with a third going out the next weekend. Drip emails can also based on triggers, which are actions the person has performed – like signing up for your service or making a purchase.
The beauty of drip campaigns is that they help you build trust with your audience. Rather than blast everyone with the same campaign, at the same time, you can put your subscribers into different funnels and can run campaigns for rewarding your best customers, educating prospects, welcoming new customers, or promoting certain pieces of content. It’s more relevant so it feels more personalized.
Split testing, also known as A/B testing, is a method to determine which of two email marketing campaign options is the most successful in terms of encouraging opens and/or clicks. Split testing is an effective way to find out what’s working and what is not in your email marketing. Rather than assuming your customers would prefer one kind of email over another, you can run a split test to find out in a methodical way.
A split test uses two variations of a single campaign and sends them to a percentage of your total recipients. Half of the test group is sent Version A, while the other half gets Version B. The result, measured by the most opens or clicks, determines the winning version. This is then sent to the remaining subscribers. Split testing can be used to measure the effectiveness of subject lines, messaging, calls-to-action, design, and more.
Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list. A great email list consists of high quality data from customers who have opted in to receiving communications from your business. Customers opt in to receive value, such as discounts, free content, regular updates, etc.
No matter how fast or effectively you build your email lists, they’ll shrink in size if your growth doesn’t outpace your churn rate. Email addresses change as subscribers move from one company to another, opt-out of your email communication, or abandon throwaway address they only use to fill out forms on websites. It is essential to be constantly adding fresh contacts to your email marketing campaigns so you can keep your marketing funnel full.
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