Search Engine Optimization

SEO makes it easier for people to find your business when they need your products and services.

Search engine optimization provides an inbound marketing strategy that makes your website more visible when customers are looking for information or ready to buy.

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We cultivate greater visibility for websites

SEO matters because ranking higher in search results than your competition has a material impact on your bottom line.

More Opportunity

Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive more clicks than paid advertisements.

Continuous Value

SEO is one of the only online marketing channels that, when established correctly, can continue to pay dividends over time without perpetual cost.

Targeted Traffic

SEO attracts high quality traffic, visitors who are searching for what your business offers, leading to more conversions and more sales.

Web Design Affects Site Performance

"Form follows function" - Louis Sullivan

Your website’s overall look and feel instantly conveys an attitude to your clients before they even start reading the content on the site.

Website visitors tend to develop their initial level of trust based on design. How they use your site is determined by its visual arrangement and how well information is presented.

  • You only get one chance to make a good first impression.
  • Usability and user experience is crucial for conversions.
  • Great design guides customers to solutions or products they need.

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Effective Web Design

Our website designs are created with the end user in mind.  We work with our clients to understand who their customers are, and what they need from the business, before we start building a website.  We focus on branding, aesthetics, and ease-of-use to deliver the right blend of form and function.

Our web design work incorporates proven principles to engage visitors and boost conversion rates.  Your website is where potential and returning customers come to meet their needs.  The right design will get people to sign up for a demo, request more information, or make a purchase.

Website Branding

Website branding helps set your business apart from competitors and makes it memorable. Whether you have an existing brand or need to develop one, your brand should be consistent and set expectations for your customers.

Good website branding includes a focus on a variety of factors, including typography, colors, and character.

User Experience

User experience (UX) is a key aspect of providing seamless website experiences. Your website must be easy to navigate, simple to operate, and offer a user some kind of unique benefit or advantage.

UX design results in higher conversion rates, creates trust and credibility, and lowers support costs.

Mobile-Friendly

In addition to effective and persuasive design, your website needs to be accessible to visitors at any time, any place, and on any device. According to a 2020 report from Statista, more than 50% of website traffic was viewed using a mobile device.

Responsive web design makes your web page look good on all devices.  It provides the best experience for users regardless of screen size and works in any web browser.

Speed Optimization

Nearly half of web visitors expect a site to load in 3 seconds or less and they will potentially leave a site that isn’t loaded within 4 seconds.  Additionally, page load times are now a ranking signal for search engines.

Load times are impacted by a number of technical factors, many of which are design-related. We take these into consideration when designing, building, and testing your website.

WordPress is a Content Management System, which is software that allows you to easily publish content to the web. This includes creating, uploading, editing, organizing, and so on – all where you can manage your content and give access to others in the organization with different permission levels.  WordPress currently powers about 1/3 of all websites on the internet.

WordPress is extendable with themes, allowing your website to have a consistent look and feel.  WordPress is also flexible and can accommodate plugins for additional functionality. Plugins are modules which extend the functionality of your site by providing features tailored to your specific needs.  Free and premium plugins are available from a variety of different sources.

Good e-commerce web design is crucial for turning website visitors into customers. We create online stores that are optimized for sales. We design e-commerce websites to improve user experience, enhance functionality, and capitalize on up-sell opportunities.

We use a scalable platform that is built to streamline the behind-the-scenes management of your online store.  Product updates are a breeze via a user-friendly content management system, requiring no technical skills or HTML knowledge.  Track inventory, control shipping and tax settings, create discount codes, and manage product reviews with a customizable setup.

Even the most carefully built websites eventually require maintenance.  A poorly maintained website with errors, broken links, or outdated information projects a poor brand image and can cause business to decline over time.  A lack of website maintenance can impact availability, which may affect customers and search engine rankings.

All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public.  Site updates provide new features and functionality to your website.  Properly maintaining your website helps to ensure security, increase the number of new visitors, and boost returning traffic.

Web hosting makes use of a server to store and deliver the audio, video, documents, and other files that make up your website and its content.  A business website requires a reliable and secure web hosting platform to ensure that your website is consistently available.

Our web hosting options utilize a virtual private server to deliver maximum performance.  With VPS, your site resides in a partitioned server area that has its own operating system, storage, RAM, and monthly data transfers.   You can expect peak up-time and stable performance.

All sites are hosted with Secure Sockets Layer (SSL).  SSL establishes an encrypted connection between the web server and a visitor’s browser. This encryption ensures that all data passed between the web server and browser remain private.

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